About me
UX UI Designer
Hello, I'm Ashish Mehta, a passionate UX/UI designer with over 14+ years of experience in diverse industries such as banking, healthcare, fintech, e-commerce, and more.
My expertise spans the entire design process, commencing from Research, Ideation, User flow, and Information Architecture to Prototyping, and ultimately crafting High-fidelity UI designs using Design system components.
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In the realm of UX, I possess hands-on experience in both qualitative and quantitative research methodologies, including competitor research as well. To ensure the final UI meets the required standards,
I conduct rigorous usability testing with prototypes before handing them over to the development team.
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My toolkit includes Figma, Adobe, Sketch, Miro, and Maze, which I leverage to deliver top-quality work.
Operating within a cross-functional agile environment, I actively participate in upcoming sprint planning, daily stand-up meetings, and sprint review sessions with product owners and stakeholders.
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My unwavering passion for product design fuels my commitment to staying updated with the latest design trends.
Professional Journey
Aug 2022 - Present
Lead Designer
Xebia
1) Client Name: AB Bank:
The project objective was to make all operational tasks live and update as per governance policies with the help of the BackBase Product system.
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Leading a team of 4 Designers assigning all tasks and taking daily stand-up.
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Managing the team to check if any blockers or issues.
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Working closely with Product Owners/Stakeholders to discuss the requirements.
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Working on all touchpoints Mobile App (Android and IOS) / Website.
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Report to the project manager on status on sprint status and deliveries.
2) Client Name: MAF Carrefour
The biggest retail chain in the Middle East with an Amazing user experience with the help of Digital Solutions and amazing journeys.
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Working closely with the research team and gathering the issues.
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Creating the empathy maps with the help of research reports.
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Delivering the User flow, High Fidelity UI using the Design System components.
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Team collaboration in collecting all design system requests for all components.
Jan 2022 - Aug 2022
Lead Designer
Tech Mahindra (Born Group)
Client Name: Telefonica
The client has the 12 brands B2B and B2C included and all brand's components are to be white labelled.
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Leading a team of 7 Designers assigning all tasks and taking daily stand-up.
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Managing the team to check if any blockers or issues.
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Developed all the enablers of the touchpoint for the whole flow methodologies.
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Working closely with Product Owners/Stakeholders to discuss the requirements.
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Report to the project manager on status on sprint status and deliveries.
Jan 2022 - Aug 2022
Lead Designer
WFWA.in
Client: WFWA was a startup and looking to land into multiple domains primarily: health-tech care, Mining, Agriculture.
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Leading a team of 9 Designers assigning all tasks and taking daily stand-up.
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Branding, Labeling Design System Development
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Managing the team to check if any blockers or issues.
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Developed all the enablers of the touchpoint for the whole flow methodologies.
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Working closely with Product Owners/Stakeholders to discuss the requirements.
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Report to the project manager on status on sprint status and deliveries.
Jun 2017 - Sep 2019
Freelance Consultant
Client: HP/ Google / Aston Martin
Brand development, web site traffic growth, web site UI, and advertising revenue. Developed brand strategy and statistics system.
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Leading a team of 9 Designers assigning all tasks and taking daily stand-up.
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Branding, Labeling Design System Development
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Managing the team to check if any blockers or issues.
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Developed all the enablers of the touchpoint for the whole flow methodologies.
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Working closely with Product Owners/Stakeholders to discuss the requirements.
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Report to the project manager on status on sprint status and deliveries.
Jun 2017 - Sep 2019
Lead Designer
Magnon EG+
Client: HP/ Google / Aston Martin
Brand development, web site traffic growth, web site UI, and advertising revenue. Developed brand strategy and statistics system.
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Leading a team of 9 Designers assigning all tasks and taking daily stand-up.
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Branding, Labeling Design System Development
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Managing the team to check if any blockers or issues.
-
Developed all the enablers of the touchpoint for the whole flow methodologies.
-
Working closely with Product Owners/Stakeholders to discuss the requirements.
-
Report to the project manager on status on sprint status and deliveries.
Education
2015-2018
Degree
University Name
Graduated from IEC University BCA.
During my studies, I was more technical sounding and logically clear with how the things work in detail.
Research
1/ Qualitative Research
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User interviews
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Ethnographic field studies
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Focus groups
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Card sorting
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Participatory design
2/ Quantitative Research
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Group interviews
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Ethnographic research
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Case study research
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Process of observation
3/ Competitor Analysis
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Anticipate needs of your users by analyzing current landscape
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Identify your strengths & and weaknesses
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Pinpoint hidden opportunities in serving your users
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Understand the industry and market trends
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Establish brand benchmarks and USPs
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Recognize gaps in R&D, product design, etc.