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About me

UX UI Designer

Hello, I'm Ashish Mehta, a passionate UX/UI designer with over 14+ years of experience in diverse industries such as banking, healthcare, fintech, e-commerce, and more.

 

My expertise spans the entire design process, commencing from Research, Ideation, User flow, and Information Architecture to Prototyping, and ultimately crafting High-fidelity UI designs using Design system components.

In the realm of UX, I possess hands-on experience in both qualitative and quantitative research methodologies, including competitor research as well. To ensure the final UI meets the required standards,

 

I conduct rigorous usability testing with prototypes before handing them over to the development team.

My toolkit includes Figma, Adobe, Sketch, Miro, and Maze, which I leverage to deliver top-quality work.

 

Operating within a cross-functional agile environment, I actively participate in upcoming sprint planning, daily stand-up meetings, and sprint review sessions with product owners and stakeholders.

My unwavering passion for product design fuels my commitment to staying updated with the latest design trends.

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Professional Journey

Aug 2022 - Present

Lead Designer

Xebia

1)  Client Name: AB Bank:

The project objective was to make all operational tasks live and update as per governance policies with the help of the BackBase Product system.

  • Leading a team of 4 Designers assigning all tasks and taking daily stand-up.

  • Managing the team to check if any blockers or issues.

  • Working closely with Product Owners/Stakeholders to discuss the requirements.

  • Working on all touchpoints Mobile App (Android and IOS) / Website.

  • Report to the project manager on status on sprint status and deliveries.
     

2) Client Name: MAF Carrefour
The biggest retail chain in the Middle East with an Amazing user experience with the help of Digital Solutions and amazing journeys. 

  • Working closely with the research team and gathering the issues.

  • Creating the empathy maps with the help of research reports.

  • Delivering the User flow, High Fidelity UI using the Design System components.

  • Team collaboration in collecting all design system requests for all components.

Jan 2022 - Aug 2022

Lead Designer

Tech Mahindra (Born Group)

Client Name: Telefonica

The client has the 12 brands B2B and B2C included and all brand's components are to be white labelled.

  • Leading a team of 7 Designers assigning all tasks and taking daily stand-up.

  • Managing the team to check if any blockers or issues.

  • Developed all the enablers of the touchpoint for the whole flow methodologies. 

  • Working closely with Product Owners/Stakeholders to discuss the requirements.

  • Report to the project manager on status on sprint status and deliveries.

Jan 2022 - Aug 2022

Lead Designer

WFWA.in

Client: WFWA was a startup and looking to land into multiple domains primarily: health-tech care, Mining, Agriculture.

  • Leading a team of 9 Designers assigning all tasks and taking daily stand-up.

  • Branding, Labeling Design System Development

  • Managing the team to check if any blockers or issues.

  • Developed all the enablers of the touchpoint for the whole flow methodologies. 

  • Working closely with Product Owners/Stakeholders to discuss the requirements.

  • Report to the project manager on status on sprint status and deliveries.

Jun 2017 - Sep 2019

Freelance Consultant

Client: HP/ Google / Aston Martin

Brand development, web site traffic growth, web site UI, and advertising revenue. Developed brand strategy and statistics system.

  • Leading a team of 9 Designers assigning all tasks and taking daily stand-up.

  • Branding, Labeling Design System Development

  • Managing the team to check if any blockers or issues.

  • Developed all the enablers of the touchpoint for the whole flow methodologies. 

  • Working closely with Product Owners/Stakeholders to discuss the requirements.

  • Report to the project manager on status on sprint status and deliveries.

Jun 2017 - Sep 2019

Lead Designer

Magnon EG+

Client: HP/ Google / Aston Martin

Brand development, web site traffic growth, web site UI, and advertising revenue. Developed brand strategy and statistics system.

  • Leading a team of 9 Designers assigning all tasks and taking daily stand-up.

  • Branding, Labeling Design System Development

  • Managing the team to check if any blockers or issues.

  • Developed all the enablers of the touchpoint for the whole flow methodologies. 

  • Working closely with Product Owners/Stakeholders to discuss the requirements.

  • Report to the project manager on status on sprint status and deliveries.

Education

2015-2018

Degree
University Name

Graduated from IEC University BCA.

During my studies, I was more technical sounding and logically clear with how the things work in detail.

Research

1/ Qualitative Research
  1. User interviews
  2. Ethnographic field studies 
  3. Focus groups
  4. Card sorting
  5. Participatory design
2/ Quantitative Research
  1. Group interviews

  2. Ethnographic research

  3. Case study research

  4. Process of observation

3/ Competitor Analysis
  1. Anticipate needs of your users by analyzing current landscape

  2. Identify your strengths & and weaknesses

  3. Pinpoint hidden opportunities in serving your users 

  4. Understand the industry and market trends

  5. Establish brand benchmarks and USPs

  6. Recognize gaps in R&D, product design, etc.

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